Boring businesses? Why they’re valuable

In recent years, the startup world has become obsessed with disruptive technology, with many entrepreneurs seeking to create the next big thing. However, it's important to remember that there are many "boring" businesses that have stood the test of time and are more successful than many tech startups. In this article, we'll explore why a boring business can be a smart and successful choice.

• Provide Essential Products or Services

Boring businesses often provide essential products or services that people need on a regular basis. For example, businesses in industries such as waste management, plumbing, and electrical services are often seen as boring, but they provide essential services that people need. These businesses have a stable and predictable customer base, which can help to ensure their long-term success.

• Low Overhead Costs

Many boring businesses have low overhead costs, which can help them to stay profitable even during tough economic times. These businesses may not require expensive technology or equipment, which means that they can operate with lower costs and still provide a high-quality service.

• Less Likely to Be Disrupted

Boring businesses are often less likely to be disrupted by new technology or innovations. For example, a plumbing business is unlikely to be replaced by a new app or software program. While technology may improve the efficiency or effectiveness of these businesses, they will always be essential to their customers.

• Established Customer Bases

Boring businesses often have established customer bases that have been built up over many years. These businesses may have strong relationships with their customers, who rely on them for their essential products or services. This can make it difficult for new businesses to enter the market and compete.

• Can Be Very Profitable

Boring businesses can be very profitable, even if they don't have the flashy appeal of a tech startup. Many of these businesses have been around for decades, providing essential products or services to their customers and generating reliable profits year after year.

These businesses may not have the excitement or glamour of a tech startup, but they offer a stable and reliable path to success. By providing essential products or services, keeping overhead costs low, being less likely to be disrupted, having established customer bases, and being profitable, boring businesses can provide a smart and successful choice for entrepreneurs. It's important to remember that not every business needs to be the next big thing – sometimes, a boring business can be just as rewarding and successful.